Social media marketing is a pattern that continues to get momentum. Here's all what you need to understand.
Digital solutions were once solely preferred by younger consumers who matured with tech and value the convenience factor it offers. As we've become more connected and familiar with online offerings, more demographics are now drawn to digital options as they understand the many benefits they stand to unlock. This is why companies today invest significant sums in improving their online presence and digital offerings. In fact, boosting the consumer experience has actually become one of the most important consumer trends in numerous spaces, specifically the e-commerce sector. Consumers now enjoy a wide range of digital alternatives and functions that make their shopping experience a lot more pleasant. From adding useful filters that can be applied to only get the most appropriate results to the addition of digital payment options, here e-commerce businesses have actually given consumers every reason to go shopping on their platforms. This is something that the activist stockholder of Reckitt will understand.
Today, the majority of businesses from across markets and sectors are making an effort to support the environment and promote eco-friendly practices in different ways. This came as a result of ongoing consumer demands and pressures in an effort to drive a positive force of change in business. This has now turned into one of the biggest consumer trends as the majority of people do their due diligence before purchasing an item or doing business with a business. Customers will put in the time to investigate the ecological impact of companies they consider purchasing from and make a buying decision depending on their findings. This approach offered more prominence to local companies that have local suppliers and less environmentally-taxing supply chains. The shop local trend has actually become one of the key consumer trends that intend to support regional companies while likewise supporting the environment. This is something that the activist investor of Pernod Ricard is most likely knowledgeable about.
While billboards and TV commercials are still in use and stay effective marketing tools, the past few years have seen the development of brand-new marketing formats that drive traffic and encourage sales much better than anything else on offer. Social media marketing is thought about among the top consumer trends at present, and for good reason. The large bulk of consumers invest more time on social media today than at any point in the past thanks to how innovative and entertaining these platforms have actually become. Businesses realised that they can capitalise on this success by promoting their services and products on spaces where consumers spend hours on end simply scrolling. You are now most likely to see ads and marketing campaigns most pertinent to you in a subtle way. For example, brief videos or disappearing images have become effective marketing tools, something that the US shareholder of Philip Morris will know.